MainHub™

for Niam

Logistics properties as sporty architecture

Logistics portfolio

Niam are building a valuable portfolio of logistics properties across the Nordics. Inspired by the spirit of progress and human movement, the brand vision is to turn square meters into momentum.

Built from Niam's brand statement 'Equity in Action', we believe that opportunities in logistics demand constant forward motion. That is how we positioned MainHub logistics properties as being 'sporty architecture'. ‘Sporty architecture’ isn’t about how logistics works, it's about how we perform different. The real opportunity lies in truly challenging yourself

Category

CMS

Markets

Type

Portfolio

Launched

Portfolio brand
Property Systems
Nordics
Logistics
6 logistics hubs
2025

Property Systems is an all-in-one property marketing platform that empowers Scandinavian Property Group to seamlessly manage and activate their property brands across multiple markets. With everything they need within one solution, the digital platform streamlines their go-to-market process and helps build the customer database across their residential, commercial and industrial portfolio.

Aiming to grow above the +1M sqm mark and become one of the leading logistics portfolios and brands in the Nordics, we administrated a trademarking process which successfully covered the brand in both EU and individual Nordic countries.

Logistics hubs

Built to move

Utilising Property Systems, we developed a digital platform that facilitates ‘easy to access’ leasing information and help manage property marketing in one ‘location’. MainHub™ properties will be in prime locations within the Nordics, ensuring tenants can remain competitive and agile.

Jönköping

Gardermoen

Click to visit websites

Property Systems

The digital platform is fundamental in the brands go to market strategy and primary function is that of a leasing tool. It was built with the flexibility to present the current portfolio and availability but fit to handle changes in occupancy and availability as well as accusations and divestments.

Large format signage programme

To enable low cost / high exposure promotion of individual developments and taking advantage of their own media space, a large format outdoor advertising template was developed considering multiple partners and joint venture.

What we did

A short summary of our main tasks and challenges solved together with the client.

Logistics brand

Brand platform

Visual identity
Animations

Trademarking

Developments

Project pages

Leasing material
Signage programme

Communication & SEO

Design & UI

Digital strategy

Prototyping designs
Individual properties

Production

Travel planner