MainHub™
for Niam
Logistics properties as sporty architecture
Logistics portfolio
Niam are building a valuable portfolio of logistics properties across the Nordics. Inspired by the spirit of progress and human movement, the brand vision is to turn square meters into momentum.
Built from Niam's brand statement 'Equity in Action', we believe that opportunities in logistics demand constant forward motion. That is how we positioned MainHub logistics properties as being 'sporty architecture'. ‘Sporty architecture’ isn’t about how logistics works, it's about how we perform different. The real opportunity lies in truly challenging yourself
Category
CMS
Markets
Type
Portfolio
Launched
Portfolio brand
Property Systems
Nordics
Logistics
6 logistics hubs
2025
Property Systems is an all-in-one property marketing platform that empowers Scandinavian Property Group to seamlessly manage and activate their property brands across multiple markets. With everything they need within one solution, the digital platform streamlines their go-to-market process and helps build the customer database across their residential, commercial and industrial portfolio.
Aiming to grow above the +1M sqm mark and become one of the leading logistics portfolios and brands in the Nordics, we administrated a trademarking process which successfully covered the brand in both EU and individual Nordic countries.
Logistics hubs
Built to move
Utilising Property Systems, we developed a digital platform that facilitates ‘easy to access’ leasing information and help manage property marketing in one ‘location’. MainHub™ properties will be in prime locations within the Nordics, ensuring tenants can remain competitive and agile.
Property Systems
The digital platform is fundamental in the brands go to market strategy and primary function is that of a leasing tool. It was built with the flexibility to present the current portfolio and availability but fit to handle changes in occupancy and availability as well as accusations and divestments.
Large format signage programme
To enable low cost / high exposure promotion of individual developments and taking advantage of their own media space, a large format outdoor advertising template was developed considering multiple partners and joint venture.
What we did
A short summary of our main tasks and challenges solved together with the client.
Logistics brand
Brand platform
Visual identity
Animations
Trademarking
Developments
Project pages
Leasing material
Signage programme
Communication & SEO
Design & UI
Digital strategy
Prototyping designs
Individual properties
Production
Travel planner