Sagax Hybrid properties™
From a random mix of property functions to Hybrid properties
Warehouse + Logistics
SH1 in Kista Science City became the foundation for an entirely new property category: Hybrid Properties™. SH1 aims to outcompete its rivalling industrial properties by not just putting a logo on the building. The concept defines a clear tenant mix that creates more value for Sagax tenants as well as the surrounding neighbourhood.
The solution defined Hybrid Properties as buildings and quarters where the combination of different functions, together with their service offerings. This enables Sagax to predefine and attract specific types of tenants, emphasising the synergies between different tenant types and the lifestyle amenities of the surrounding area.
Category
Type
Market
Size
Location
Launched
Commercial
Hybrid property
Sweden
9 449 m²
Kista Science City
2022
Re:thinking
Re:purposing
Re:using the property
The simplest, yet most impactful way to present our concept to our target audience, was by releasing relevant and updated content along the way. Documenting every step of each buildings improvements, allowed us to showcase how Sagax meets their clients needs like refrigeration, automation and improved work environments, for sustainability and other more attractive and aesthetic reasons.
Tenants
Dagab
The Royal Swedish Opera
Carrier Transport
Future Mobility
NTEX
Bilia
Documenting improvements
During the process of revitalising the properties, we captured still and moving image content to create a narrative around the brand and communicate the key USP's. The layout of the properties allowed us to present in a dramatic and engaging way, focusing on scale and locations as well as zooming in on the detailed actions being taken to add value to the vast spaces.
The Elevator pitch
We mapped out a Sagax Customer Journey and identified the opportunities which will deliver increased inbound leads, improve conversion and retention rates. A multi-lingual digital platform and Elevator Pitch document were produced to attract both local and international businesses. We also produced a suite of digital advertising which could be utilised within owned and purchased media to amplifying new stories of transformation and availability. Specific ads were produced for key platforms such as Objektvision.se, Lokalguiden.se and Blocket.se.
Sagax
Hybrid properties
Our ongoing involvement with the Sagax portfolio initiatives started with the conception of Hybrid properties, a trademark and assets class of its own.
What we did
A short summary of our main tasks and challenges solved together with the client.
Brand Strategy
Insights & strategy
Customer journey
Brand design
Naming
Trademarking
Facade Concept
Naming system
Facade concept
Signage programme
Material research
Multi-building application
Property Systems
Visualisations
Digital design
Digital marketing & SEO
Sales deck