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Sagax Hybrid Properties™

From property functions to Hybrid properties™

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[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "block", specify a component for it in the `components.types` prop

Re:thinking

Re:purposing

Re:using the property

The simplest, yet most impactful way to present our concept to our target audience, was by releasing relevant and updated content along the way. Documenting every step of each buildings improvements, allowed us to showcase how Sagax meets their clients needs like refrigeration, automation and improved work environments, for sustainability and other more attractive and aesthetic reasons.

Tenants

Dagab

The Royal Swedish Opera

Carrier Transport

Future Mobility

NTEX

Bilia

Documenting improvements

During the process of revitalising the properties, we captured still and moving image content to create a narrative around the brand and communicate the key USP's. The layout of the properties allowed us to present in a dramatic and engaging way, focusing on scale and locations as well as zooming in on the detailed actions being taken to add value to the vast spaces.

The Elevator pitch

We mapped out a Sagax Customer Journey and identified the opportunities which will deliver increased inbound leads, improve conversion and retention rates. A multi-lingual digital platform and Elevator Pitch document were produced to attract both local and international businesses. We also produced a suite of digital advertising which could be utilised within owned and purchased media to amplifying new stories of transformation and availability. Specific ads were produced for key platforms such as Objektvision.se, Lokalguiden.se and Blocket.se.

Sagax

Hybrid properties

Our ongoing involvement with the Sagax portfolio initiatives started with the conception of Hybrid properties, a trademark and assets class of its own.

Case coming soon →

What we did

A short summary of our main tasks and challenges solved together with the client.

Brand Strategy

Insights & strategy
Customer journey
Brand design
Communication

Sales deck

Documentation

Showcase renovations
Brand animations
Storytelling concept
Social content

Property Systems

Digital design
Content creation
Banner campaigns
SEO & Social

Multiple properties