Säby Manor and Estate
A manor in the fields of Ingarö;
two neighbourhoods overlooking the water,
in the Stockholm archipelago
Two brands, one place
A historic manor estate on Ingarö, reimagined as two residential brands. Herrgård brings apartments in the restored manor. Lehusen brings new small houses in the park.
Säby is a manor estate on Ingarö in the Stockholm archipelago, developed into two property brands bound by a shared park. Herrgård offers apartments within the refined manor buildings. Lehusen adds new small houses across the surrounding park. This case brings together the place brand, both brand identities with their seal animations, the full exterior and interior visualisation suite, the development films, plus the interactive unit pickers, all delivered on the Property Systems platform.
Category
Type
Market
Completed
Homes
Developer
Place brand
To buy + rent
Stockholm archipelago
2026
30
SPG
The foundation
Stamps of authenticity
Everything at Säby begins with a stamp. The small hallmark symbols, drawn the way a silver or pewter smith marks a piece of craft, are the seal of authenticity. They are the foundation of the whole design system.
The design programme
Constructing the brand
From the stamp outward we built the programme. The seal, the two neighbourhood brands, the colourways, and the marks that authenticate every touchpoint.
Ett sigill ritat för sekler
The seal, set in motion. Drawn by hand, then animated, carried in its own colourways across the place brand and both neighbourhoods.
Eighteen homes in the restored manor. Kvänum kitchens, Carrara marble, brass. Three ways to live: Våningar, Vindar, Flyglar.
Twelve new ängshus in the park. Architect-drawn small houses, Kvänum, Smeg, natural stone. 95 to 180 m².
Shared services
The park
Shared by both neighbourhoods, a park for every season. Pool house, jetty and sauna, orangery.
Content
Sold in motion
Film, photography, animation and social storytelling, made to sell the estate and its two neighbourhoods.
Real and 3D
AI in the process
During the build, real photography and film set beside 3D visualisation, so the vision and the reality converged.
The platform
One living site
The place brand, both neighbourhoods, the films and the unit pickers, delivered on Property Systems.
What we did
Place brand and naming for Säby, plus two brand identities, Herrgård and Lehusen, each with its own animated seal. A full exterior and interior visualisation suite across manor and park, development films and animated visualisations, plus the interactive unit pickers, all delivered on the Property Systems platform.
Säby
Place brand · Naming · Art direction · Films · Website · Property Systems platform
Herrgård
Brand identity · Sigill animation · Exterior & interior visualisation · Unit picker
Lehusen
Brand identity · Sigill animation · Exterior & interior visualisation · Unit picker