Unlike generic CMS platforms, Property Systems is built specifically for the real estate industry. It combines a headless CMS (Sanity), Jamstack architecture (Next.js), CRM integration, AI content tools and a modular component library, all pre-configured for property marketing workflows. This means faster time-to-market, lower development costs and a better end-user experience.

Yes. Property Systems operates as a Software-as-a-Service (SaaS) platform. Clients access the platform through a subscription model, which includes hosting, CMS access, ongoing updates, support and access to new features as they are released. There are no large upfront development costs for standard implementations.

The platform uses Sanity as its headless CMS. Sanity provides a flexible, structured content model that can be customised to match any property marketing workflow. It supports real-time collaboration, multilingual content, rich media management and a powerful query language (GROQ). Content editors get a clean, intuitive interface while developers benefit from a fully API-driven backend.

Property Systems integrates AI content agents directly into the CMS workflow. These agents assist with content generation, translation, SEO optimisation and structured data population, reducing the time and cost of launching new property pages. AI is used purposefully to accelerate production without compromising brand quality or editorial control.

Yes. The Jamstack architecture inherently reduces attack surfaces by eliminating traditional server and database vulnerabilities. All data handling is GDPR compliant, with configurable consent management, first-party data collection and privacy-by-design principles built into the platform. We help clients own and manage their customer data rather than losing leads to third-party broker privacy policies.

Property Systems offers a full-service solution covering: property website design and development, brand strategy and visual identity, go-to-market planning, CMS setup and training, CRM integration, lead generation, AI-assisted content production, visualisations, and ongoing platform support. We work across the full marketing lifecycle from brand creation to sales activation.

Yes. One of the core strengths of Property Systems is its ability to consolidate an entire property portfolio across multiple segments, markets and brands into a single, interconnected digital ecosystem. Each project page can be individually designed or templated for efficiency, while maintaining brand consistency across the portfolio.

Absolutely. Castberg & Co, the agency behind Property Systems, specialises in property branding and place development. We create brand strategies, naming, visual identities and design systems that are then implemented directly into the platform. This means your digital presence and brand identity are developed in tandem, ensuring full coherence from concept to launch.

Launch timelines depend on the scope of the project. A single property project website using existing templates can typically be launched within 2-4 weeks. A full portfolio platform with custom branding and multiple project pages is typically delivered within 6-12 weeks. Our modular approach and pre-built component library significantly reduce development time compared to bespoke builds.

Property Systems operates on a SaaS subscription model. Pricing is based on the scope of your platform, the number of projects, features required and level of customisation. We offer packages for single-project launches as well as enterprise-level portfolio platforms. Contact us for a tailored proposal and demo.

All Property Systems clients receive ongoing platform support as part of their subscription. This includes technical support, CMS updates, security patches, performance monitoring and access to new features as they are released. We also offer dedicated account management and strategic advisory services for larger clients.

Yes. SEO is a core design principle of the platform. Every page is built with structured metadata, semantic HTML, Open Graph tags, canonical URLs and schema markup. The Jamstack architecture ensures fast page load speeds, a critical ranking factor for Google. We also support custom meta titles, descriptions and OG images per page, giving you full control over your search presence.

Websites on Property Systems consistently achieve top Core Web Vitals scores. Because pages are pre-rendered and served via CDN, they load in under one second in most cases. Fast load times improve both user experience and search engine rankings, particularly important during high-traffic property launch campaigns.

Yes. Property Systems supports integration with Google Analytics, Google Tag Manager, Meta Pixel and other analytics and tracking tools. We can configure custom event tracking for key user actions such as interest registrations, floor plan views and contact form submissions, giving you actionable data on campaign performance.